3M And NASCAR Team Up

Diversified technology company 3M is offering UK vehicle wrappers and sign makers the chance to win an all expenses paid trip to the NASCAR (National Association for Stock Car Auto Racing) Sprint Cup Series race in Florida, February 2012. This is the top prize in the 3M Commercial Graphics Wrap and Win campaign with NASCAR. Open to the UK vehicle wrapper community, sign makers and sign workshops, this full throttle campaign offers a host of attractive prizes to reinforce 3M’s position at the forefront of vehicle branding and advertising solutions.

Via the 3M Wrap and Win microsite customers can redeem their unique reference codes to be entered into the ultimate competition draw to win prizes, including a trip for two to Daytona Beach, Florida. The lucky winners will receive tickets to watch a NASCAR Sprint Cup Series Race, stay in top accommodation and gain exclusive NASCAR VIP access. Each month, from now until 31 December, three winners will also be drawn to win £100 in vouchers for their business, which can be spent in over 40,000 outlets.

The campaign microsite guides customers through the promotion, which is open to purchasers of 3M Commercial Graphics high quality graphics portfolio for bespoke printed vehicle wrapping, colour change wrapping for car or van personalisation and signage applications. A product information section lists all the qualifying 3M cast films for wrapping and signage so customers can select the best product to suit their specific requirement. Redemption codes are obtained once qualifying products have been purchased from 3M trade suppliers Spandex and William Smith.

A Facebook page has been set up to support the campaign, allowing customers to follow what 3M and NASCAR are up to; share comments and ideas as well as browse the latest image and video uploads from NASCAR and the vehicle wrapping community.

NASCAR is one of the most viewed professional sports in terms of television ratings in the United States and NASCAR races are broadcast in over 150 countries worldwide. NASCAR holds 17 of the top 20 attended single-day sporting events in the world, and claims 75 million fans that purchase over $3 billion in annual licensed product sales. Fortune 500 companies including 3M sponsor NASCAR more than any other motor sport.

3M has sponsored NASCAR for over 10 years and are sponsors of the Roush Fenway motorsports team, the No. 16 car and 3M driver Greg Biffle. However, 3M’s involvement extends further than just sponsorship. The majority of NASCAR Sprint Cup cars feature a 3M logo on the front wing because they use Controltac Graphic Film Series 180 from 3M. The 3M film is favoured for its reliable performance, expert finish and speed to apply; core characteristics mirrored by the NASCAR racing team and its award winning pit crew known as the Pitbulls.


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